Sleeman Breweries asked Rayment & Collins to refresh the creative on their Retail and On-Premise promotional material. The challenge I had to make was maintaining strong brand recognition while introducing a newer, bolder, and more premium communication for the brand. Sleeman needed something that is eye-catching, since the majority of their posters reside in an On-Premise (restaurant or bar) environment.

At Rayment & Collins I helped developed design templates that were customized for different purposes, and across a variety of situations.

Graphic Design, Branding + Identity, POS & Print / Roger Tsang Designs