RE-BRAND — NEW CREATIVE DESIGN LAYOUTS (NON-CO-OP)

The new Downtown Porsche design concepts include strong and prominent Downtown Porsche brand presence. A stitched leather texture ties back to the Porsche brand, and is intended to convey the performance and luxury characteristics that the consumer experiences when positioned behind the wheel of a Porsche. The use of skewed geometric patterns is intended to add interest and support the Downtown Porsche brand presence.

Brand + Identity & Graphic Design / Rayment & Collins