![Downtown Porsche - Non Co-op Ad Concept](http://roger-tsang.com/wp-content/uploads/2016/07/45267-Downtown_Porsche_Co-NonCo_AdConcepts_Vert_v1-6_11DEC14-17.jpg)
Downtown Porsche
Non Co-op Concept Ad
Advertising, Branding + Identity, Design, PrintRE-BRAND — NEW CREATIVE DESIGN LAYOUTS (NON-CO-OP)
The new Downtown Porsche design concepts include strong and prominent Downtown Porsche brand presence. A stitched leather texture ties back to the Porsche brand, and is intended to convey the performance and luxury characteristics that the consumer experiences when positioned behind the wheel of a Porsche. The use of skewed geometric patterns is intended to add interest and support the Downtown Porsche brand presence.
Brand + Identity & Graphic Design / Rayment & Collins